Call of Duty: Black Ops 7
A closer look at the Call of Duty: Black Ops 7 landing page.
01
My role
Owner and lead developer reporting directly to studio stakeholders
02
The approach
Develop a compelling landing page showcasing the highlights of the AAA title
03
The outcome
A media landing page with dynamic components marketing the game
Above the fold
A video component with play/stop accessibility features and a static fallback asset for slower internet connections
Vault Edition
A perks grid featuring what gamers will get if they purchase the premium Vault Edition
Game modes
Reusable image/text components highlighting the 3 main games modes of the title with calls to action leading to their respective blog articles
Progression and media gallery
More reusable media components featuring rich key art, and video content that is fetched and served from a CDN
A call to action
A global component and call to action to entice visitors to select an edition of the game to purchase, data comes from the backend
Closing the experience
Closing things out with a component that dynamically fetches the 3 latest blog articles along with the site's global footer component